Where the Quality of Water Effects the Quality of Life
SDG
Canadian Seafood Treasures
    • Industry:
    • Industry
    • Client:
    • Atlantic Groundfish Council
    • Period:
    • 2024
    • Category:
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Motion Design
    • UX/UI Design
    • Packaging
    • Insight & Research
    • Naming
    • Illustration

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Canadian Seafood Treasures

Where the Quality of Water Effects the Quality of Life

The Atlantic Groundfish Council (AGC) represents large, mostly family-owned fishing companies in Atlantic Canada. These companies employ thousands in rural coastal communities and operate large fishing vessels and processing facilities.

The primary goal was to increase awareness and market presence of Canadian wild groundfish. Starting with Kish Redfish and Yellowtail Flounder in key markets, leveraging Canada’s reputation for high-quality seafood.

The primary target markets was China, South Korea, Nigeria and Sweden.

Deliveries
  • Brand Strategy
  • Brand Architecture
  • Brand Identity
  • Motion Design
  • UX/UI Design
  • Packaging
  • Insight & Research
  • View all
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Canada is our proud country of origin, where the fishermen, culture, rich heritage, knowledge and expertise make up our home.

Wild groundfish is our national treaure, living and swimming free where the cold and warm waters meet, in the most nutritious and diverse waters in the world.

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Recepie mobile

Promoting Kish Redfish in China, South Korea, Nigeria and Yellowtail Flounder in Sweden as premium products from Atlantic Canada.

Outdoor billboards, Google ads and websites targeting distributors.

Billboard chinese
Screen english 2

Social media and influencer engagement sharing recipes across Facebook, Instagram and TikTok targeting consumers.

 
Gulskaddan FB 2

Yellowtail Flounder (Gulskäddan) a premium alternative to the well known Plaice (Rødspättan) in Sweden.

Led to significant interest from ICA in Sweden. Secured a large second order that was eight times the size of the first order.

 

Materials for both educational and engaging activities at Seafood Expo's

CST Banners crop
CST Ceiling Banner 1 1920px
CST Ceiling Banner 2 1920px
CST Exhibition 1920
 
Gatebukk square
Chopstick rndr 09
 
Cooking stand 1920
CST cover 1920px 2
 
 
Building Sign 1920px

Office and offshore

 
Boards Environment 1920
Venue Screen 1920px
 
Screen typo 1
Oppslag illustrasjon 1
Clothes
 
Helment 1920
CST shipping container

Shipping and packaging

Box
Tape 1920px
 
Delivery Backpack right 1920px
Packaging
 
Molly the cat m S Soc6 O87k M