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- Industry:
- Food & Drink
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- Client:
- Pier 42
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- Period:
- 2021
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- Category:
- Brand Experience
- Brand Identity
- Editorial
-
- Related projects:
- Amerikalinjen
- Amerikalinjen
- Slottsfjell
- Blossa Annual
- Patent
Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.
Clink!
Cocktail menu extravaganza for Pier 42. ‘Contrasts’ is a cocktail program exploring contrasts between New York and Norway. The contrasts are divided into the six categories Architecture, Nature, Fashion, Museums, Sports and Neighborhoods. Designed based on Pier 42’s overall prohibition era-inspired aesthetic, it features photography trying to capture the essence of each drink—instead of actually showing it. All photography by Kristoffer Hunstad. Art Direction and design by Scandinavian Design Group.
- Brand Experience
- Brand Identity
- Editorial
![Khunst SDG amlinjen gotit 19](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_gotit-19.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_gotit-19.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194674/khunst_SDG_amlinjen_gotit-19.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_gotit-19.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_gotit-19.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_gotit-19.png 600w )
![Khunst SDG amlinjen northernlights 39](/uploads/images/05-Work/Pier-42-Menu/_free4/194677/khunst_SDG_amlinjen_northernlights-39.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_northernlights-39.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_northernlights-39.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_northernlights-39.png 600w )
![Khunst SDG amlinjen tartar 50](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_tartar-50.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_tartar-50.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194682/khunst_SDG_amlinjen_tartar-50.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_tartar-50.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_tartar-50.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_tartar-50.png 600w )
![Sdg pier42 Opera House 19](/uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_OperaHouse-19.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_OperaHouse-19.jpg 600w )
![Sdg pier42 statueliberty 30](/uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_statueliberty-30.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_statueliberty-30.jpg 600w )
The menu features photography trying to capture the essence of each drink—instead of actually showing them—intended to create extra curiosity around the various cocktails.
![Khunst SDG amlinjen opera 53](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_opera-53.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_opera-53.png 600w )
![Khunst SDG amlinjen statue 29](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_statue-29.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_statue-29.png 600w )
Served Oslo Opera House and Statue of Liberty
![Khunst SDG amlinjen gotit 10](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_gotit-10.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_gotit-10.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194673/khunst_SDG_amlinjen_gotit-10.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_gotit-10.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_gotit-10.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_gotit-10.png 600w )
Holzweiler vs. Calvin Klein
![Sdg pier42 Holzweiler 45](/uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_Holzweiler-45.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_Holzweiler-45.jpg 600w )
![Sdg pier42 Calvin Klein 34](/uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_CalvinKlein-34.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_CalvinKlein-34.jpg 600w )
![Khunst SDG amlinjen snacksdrinks 83](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_snacksdrinks-83.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_snacksdrinks-83.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194681/khunst_SDG_amlinjen_snacksdrinks-83.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_snacksdrinks-83.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_snacksdrinks-83.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_snacksdrinks-83.png 600w )
![Khunst SDG amlinjen kontikidinner 34](/uploads/images/05-Work/Pier-42-Menu/_free4/194675/khunst_SDG_amlinjen_kontikidinner-34.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_kontikidinner-34.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_kontikidinner-34.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_kontikidinner-34.png 600w )
![Sdg pier42 Kon Tiki 9](/uploads/images/05-Work/Pier-42-Menu/_free4/sdg_pier42_Kon-Tiki-9.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/sdg_pier42_Kon-Tiki-9.jpg 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_Kon-Tiki-9.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_Kon-Tiki-9.jpg 600w )
![Sdg pier42 MET 19](/uploads/images/05-Work/Pier-42-Menu/_free4/sdg_pier42_MET-19.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/sdg_pier42_MET-19.jpg 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/sdg_pier42_MET-19.jpg 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/sdg_pier42_MET-19.jpg 600w )
Served Kon-Tiki and The Met
![Khunst SDG amlinjen kontiki 28](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_kontiki-28.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_kontiki-28.png 600w )
![Khunst SDG amlinjen met 34](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_met-34.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_met-34.png 600w )
![Khunst SDG amlinjen reaching 58](/uploads/images/05-Work/Pier-42-Menu/_free4/194679/khunst_SDG_amlinjen_reaching-58.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_reaching-58.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_reaching-58.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_reaching-58.png 600w )
![Khunst SDG amlinjen bjorvika 70](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_bjorvika-70.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_bjorvika-70.png 600w )
![Khunst SDG amlinjen spanish 77](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_spanish-77.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_spanish-77.png 600w )
Served Bjørvika and Spanish Harlem
![Khunst SDG amlinjen drinkstogehter 51](/uploads/images/05-Work/Pier-42-Menu/_free4/194671/khunst_SDG_amlinjen_drinkstogehter-51.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_drinkstogehter-51.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_drinkstogehter-51.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_drinkstogehter-51.png 600w )
![Khunst SDG amlinjen gamenight 42](/uploads/images/05-Work/Pier-42-Menu/_free4/194672/khunst_SDG_amlinjen_gamenight-42.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_gamenight-42.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_gamenight-42.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_gamenight-42.png 600w )
The cocktail program also includes some classics and other usual suspects
![Khunst SDG amlinjen magnify 43 copy](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_magnify-43-copy.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_magnify-43-copy.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194676/khunst_SDG_amlinjen_magnify-43-copy.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_magnify-43-copy.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_magnify-43-copy.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_magnify-43-copy.png 600w )
SDG also did the name and identity for Pier 42, before its inception in 2018.
![Khunst SDG amlinjen theclassics 41](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_theclassics-41.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_theclassics-41.png 600w )
![Khunst SDG amlinjen afterparty 8](/uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_afterparty-8.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_afterparty-8.png 600w )
![Khunst SDG amlinjen pier42 15](/uploads/images/05-Work/Pier-42-Menu/_free6/khunst_SDG_amlinjen_pier42-15.png 2600w, /uploads/images/05-Work/Pier-42-Menu/_free5/khunst_SDG_amlinjen_pier42-15.png 2200w, /uploads/images/05-Work/Pier-42-Menu/_free4/194678/khunst_SDG_amlinjen_pier42-15.jpg 1800w, /uploads/images/05-Work/Pier-42-Menu/_free3/khunst_SDG_amlinjen_pier42-15.png 1400w, /uploads/images/05-Work/Pier-42-Menu/_free2/khunst_SDG_amlinjen_pier42-15.png 1000w, /uploads/images/05-Work/Pier-42-Menu/_free1/khunst_SDG_amlinjen_pier42-15.png 600w )