-
- Industry:
- Industry
- Culture
-
- Client:
- Innovation Norway
-
- Awards:
- Gold, European Design Awards, 2021
- Shortlist, D&AD, 2020
-
- Category:
- Brand Strategy
- Brand Architecture
- Brand Identity
- Sound Design
- Motion Design
- UX/UI Design
The essence of the challenge set by Norway’s Prime Minister, Erna Solberg, in 2017 was to be greener, smarter and more innovative. Part of the Prime Minister’s ambition was to make Norwegian green technology and sustainable solutions globally accessible. This created the backdrop for Brand Norway; a dynamic concept, strategic positioning and new visual identity to strengthen Norway’s position as a clear and effective nation brand.
The challenge was therefore to create an impactful, consistent nation brand targeting business, tourists and talent, and building on the positioning of pioneering sustainability through innovative solutions to solve the world’s sustainability challenges.
To align with the new strategic direction of Norway it is vital that both the stories we communicate, and the visual expressions are relevant and future orientated. It is through this, the new positioning can be realized, transitioning from the current perception of Norway to create a new holistic experience that reflects the strategy and value proposition of the country. The following three pillars were developed to capture the essence of Norway:
Where we come from: Powered by nature
What we offer: North of the ordinary
Who we are: Built on equal opportunities
The visual identity has been designed to represent some of the aspects related to Norway as a country and the spirit of our people; diverse, inclusive and forward-thinking. Embracing both the traditional aspects as well as the more modern characteristics of Norway, the visual identity lays the foundation for a dynamic concept that is credible and adaptable for future needs. A modular system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together. And through bespoke typography, illustrations and icons, built from the same contrasting shapes, creates a diverse yet recognisable visual language.
At the time of publication, The FutureBrand Country Index, a study researching and ranking nation’s ‘brand power’ with regards to purpose, experience and reputation, concluded that Norway has risen four places to number two in 2019, scoring highly on the key attributes of Sustainability combined with Advanced Technology and Innovation. This rise in perception and impact of Norway’s nation brand globally affirms the relevance for the strategic positioning related to ‘pioneering sustainability’ strengthened through the new stories, communications and essence of Brand Norway.
Stronger together
The essence of the challenge set by Norway’s Prime Minister, Erna Solberg, in 2017 was to be greener, smarter and more innovative. Part of the Prime Minister’s ambition was to make Norwegian green technology and sustainable solutions globally accessible. This created the backdrop for Brand Norway; a dynamic concept, strategic positioning and new visual identity to strengthen Norway’s position as a clear and effective nation brand. The visual identity has been designed to represent some of the aspects related to Norway as a country and the spirit of our people; diverse, inclusive and forward-thinking. Embracing both the traditional aspects as well as the more modern characteristics of Norway, the visual identity lays the foundation for a dynamic concept that is credible and adaptable for future needs. A modular system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together. And through bespoke typography, illustrations and icons, built from the same contrasting shapes, creates a diverse yet recognisable visual language.
- Brand Strategy
- Brand Architecture
- Brand Identity
- Sound Design
- Motion Design
- UX/UI Design
Following Brand Norway's international launch, Norway has moved up four places, to number two on "The FutureBrand Country Index" – a comprehensive report on nations' brand power.
![Norway ranking 1](/uploads/images/05-Work/Brand-Norway/_free4/24693/norway-ranking-1.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/norway-ranking-1.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/norway-ranking-1.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/norway-ranking-1.png 600w )
A system that delivers an infinite number of unique flags tells the story of a nation that celebrates individuality whilst being stronger together.
![Placeholder O](/uploads/images/05-Work/Brand-Norway/_free6/PlaceholderO.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/PlaceholderO.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/52547/PlaceholderO.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/PlaceholderO.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/PlaceholderO.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/PlaceholderO.png 600w )
![Placeholder T](/uploads/images/05-Work/Brand-Norway/_free6/PlaceholderT.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/PlaceholderT.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/52579/PlaceholderT.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/PlaceholderT.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/PlaceholderT.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/PlaceholderT.png 600w )
![Placeholder N](/uploads/images/05-Work/Brand-Norway/_free6/PlaceholderN.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/PlaceholderN.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/52546/PlaceholderN.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/PlaceholderN.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/PlaceholderN.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/PlaceholderN.png 600w )
![Icons Red](/uploads/images/05-Work/Brand-Norway/_free6/IconsRed.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/IconsRed.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/62542/IconsRed.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/IconsRed.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/IconsRed.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/IconsRed.png 600w )
![Icons Blue](/uploads/images/05-Work/Brand-Norway/_free6/IconsBlue.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/IconsBlue.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/62541/IconsBlue.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/IconsBlue.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/IconsBlue.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/IconsBlue.png 600w )
The Explorer, a digital service connecting sustainable Norwegian solutions to the world
![Explorer Home](/uploads/images/05-Work/Brand-Norway/_free6/Explorer_Home.jpg 2600w, /uploads/images/05-Work/Brand-Norway/_free5/Explorer_Home.jpg 2200w, /uploads/images/05-Work/Brand-Norway/_free4/Explorer_Home.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/Explorer_Home.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/Explorer_Home.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/Explorer_Home.jpg 600w )
![Explorer Matches](/uploads/images/05-Work/Brand-Norway/_free4/48011/ExplorerMatches.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/ExplorerMatches.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/ExplorerMatches.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/ExplorerMatches.png 600w )
![Explorer Messages](/uploads/images/05-Work/Brand-Norway/_free4/48033/ExplorerMessages.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/ExplorerMessages.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/ExplorerMessages.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/ExplorerMessages.png 600w )
![Business Mural2](/uploads/images/05-Work/Brand-Norway/_free6/BusinessMural2.jpg 2600w, /uploads/images/05-Work/Brand-Norway/_free5/BusinessMural2.jpg 2200w, /uploads/images/05-Work/Brand-Norway/_free4/BusinessMural2.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessMural2.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessMural2.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessMural2.jpg 600w )
![Business King](/uploads/images/05-Work/Brand-Norway/_free4/BusinessKing.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessKing.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessKing.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessKing.jpg 600w )
King Harald and Queen Sonja at Norway - China Business Summit in Shanghai 2018
![Business Brochure](/uploads/images/05-Work/Brand-Norway/_free6/BusinessBrochure.jpg 2600w, /uploads/images/05-Work/Brand-Norway/_free5/BusinessBrochure.jpg 2200w, /uploads/images/05-Work/Brand-Norway/_free4/BusinessBrochure.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessBrochure.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessBrochure.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessBrochure.jpg 600w )
![Business Neckband](/uploads/images/05-Work/Brand-Norway/_free4/45356/BusinessNeckband.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessNeckband.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessNeckband.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessNeckband.png 600w )
![Business Speaking Stand](/uploads/images/05-Work/Brand-Norway/_free4/BusinessSpeakingStand.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessSpeakingStand.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessSpeakingStand.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessSpeakingStand.jpg 600w )
![Business Screen](/uploads/images/05-Work/Brand-Norway/_free4/46071/BusinessScreen.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessScreen.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessScreen.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessScreen.png 600w )
![Business Neckband2](/uploads/images/05-Work/Brand-Norway/_free4/46075/BusinessNeckband2.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessNeckband2.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessNeckband2.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessNeckband2.png 600w )
Business delegation to India 2019
![Name Sign DNVGL](/uploads/images/05-Work/Brand-Norway/_free6/NameSignDNVGL.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/NameSignDNVGL.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/46243/NameSignDNVGL.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/NameSignDNVGL.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/NameSignDNVGL.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/NameSignDNVGL.png 600w )
![Business Pannel Notes](/uploads/images/05-Work/Brand-Norway/_free4/46282/BusinessPannelNotes.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessPannelNotes.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessPannelNotes.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessPannelNotes.png 600w )
![Business Pen Close Up](/uploads/images/05-Work/Brand-Norway/_free4/46319/BusinessPenCloseUp.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BusinessPenCloseUp.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BusinessPenCloseUp.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BusinessPenCloseUp.png 600w )
![Book](/uploads/images/05-Work/Brand-Norway/_free6/Book.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/Book.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/46481/Book.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/Book.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/Book.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/Book.png 600w )
![Book Spreads](/uploads/images/05-Work/Brand-Norway/_free6/BookSpreads.jpg 2600w, /uploads/images/05-Work/Brand-Norway/_free5/BookSpreads.jpg 2200w, /uploads/images/05-Work/Brand-Norway/_free4/BookSpreads.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BookSpreads.jpg 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BookSpreads.jpg 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BookSpreads.jpg 600w )
![Book Close Up](/uploads/images/05-Work/Brand-Norway/_free4/46551/BookCloseUp.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/BookCloseUp.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/BookCloseUp.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/BookCloseUp.png 600w )
![Glass Installation](/uploads/images/05-Work/Brand-Norway/_free6/GlassInstallation.png 2600w, /uploads/images/05-Work/Brand-Norway/_free5/GlassInstallation.png 2200w, /uploads/images/05-Work/Brand-Norway/_free4/63381/GlassInstallation.jpg 1800w, /uploads/images/05-Work/Brand-Norway/_free3/GlassInstallation.png 1400w, /uploads/images/05-Work/Brand-Norway/_free2/GlassInstallation.png 1000w, /uploads/images/05-Work/Brand-Norway/_free1/GlassInstallation.png 600w )