Enjoy and Spirits wanted to conceptualize a new sparkling rosé though strategic design, naming and storytelling. Thus, they came to us. Focus was on creating an aspirational product for the target group – a moment, a feeling or a lifestyle of their dreams. We happily accepted the challenge.
The wine industry generally focuses on heritage, specific grapes or vineyards – which is also mirrored in the packaging design. Here, we decided to shift focus to the moment of consumption, tailored to the target group. After all, sparkling wine is most often a social drink – hence the name Sparkle & Co. Sparkle & Co, and its floral playful design, embodies a sense of joy and community. What’s inside the bottle is important, but secondary. Here’s one for the good times!