2018, we designed Enjoy Wine & Spirits’ Ginger Beer, which became immensely popular at Systembolaget and got us a nomination in the Swedish Design Prize. Consequently, the client asked us to create a line extension that would feel natural and premium, widening Barrels & Drums’ assortment and impact in the category.
Building upon the brand legacy of Barrels and Drums – the Vau de Ville and carnival inspired brand we created for Ginger Beer – we designed a crisp and light packaging, highlighting the fruity and spicy character of a Moscow Mule drink by playing with both the label, the cap and the bottle.
Only by looking at the bottle you can imagine the ice-cold freshness of cucumber, lime and ginger. Cheers!