Gule Sider already had an iPhone app in the Apple App Store, but the design was outdated and the user experience was not in accordance with users' expectations. With a growing number of different phones and screen sizes on the market, Gule Sider wanted a new and innovative mobile concept that would ensure a unified experience across mobile devices, including tablets.
SDG designed a completely new mobile experience, developing a unique concept of thumb-based navigation and location-based listing of results, making it more relevant for users "on the go". The user experience is extremely intuitive and greatly helped by a smart and elegant visual expression. By first launching the App on iPad, and then later on iPhone and Android phones, we learned a lot and could improve the design and user experience even more.
Technical team at Gule Sider